The Alex Brands® family of brands is comprised of some of the most iconic, recognizable and award winning toys in the industry …
ALEX Toys provides high quality, innovative and trendy toys. From infant to tween, we empower confidence and inspire kids to express their creativity by providing creative toys for baby, bath time, preschoolers, pretend play, spa, fashion, jewelry and active play. ALEX Toys also offers a full line of art supplies and desks, so whether your child likes to have fun coloring or is a very serious maestro of meticulous masterpieces, there is a diverse selection of products to suit their needs.